2011/05/31

TUESDAY TOOLS: Big PFC, The Social Media Love Machine


Hootsuite beat street. Your best Tuesday Tool is your brain. If your Prefrontal Cortex (PFC) is healthy and ultra plasticitous (like mine), then you love being a Social Media Sunflower, e.g., tweeting, texting, etc. simultaneously.  Indeed, Twitter is unpredictable. You have no idea what's coming down the stream. You may get a text or a phone call. So, you must be able to think on your feet to get the most out of each and every stimulus.

If you have lesions in the PFC area of your brain, then you loathe social media (and people in general). You are more "Critic" than "Creator" ... "Curmudgeon" not "Collaborator." In addition, you may have some or all of these other deficits: "... the inability to make behavioral shifts in attention, movement and attitude, decreased creativity, poor recall verbal and nonverbal material, difficulty writing, and in comprehension of logical-grammatical constructions (C 2005)."

So, don't despair if you feel left out of the Twitocracy. You are not a Social Media Wallflower because you want to be. It's involuntary. Perhaps, you had a head injury that has yet to fully heal from Little League or even a stroke. Check with your neurologist. Don't give up. Like any muscle, the more you exercise it, the stronger it gets.


Reference:

Long, C.J. Brain-Behavior Relationships: Prefrontal Cortex. http://neuro.psyc.memphis.edu/NeuroPsyc/np-12-pref.htm.